Netflix is raising prices by $1-$2 a month

Netflix!

Netflix!
Photo: Robin Beck/AFP via Getty Images

Netflix announced tonight They raise prices for all subscription classes by $1 to $2 Month. It’s been nearly a year and a half since the last streaming device price hike, which occurred in October of 2020.

The increases – which will be “rolled out” to existing subscribers in the coming months, as part of the company’s ongoing effort to not catch the flame every time they do so – break down as follows: Premium subscribers, who currently pay $18. Per month for 4K content and 4 screens at a time, you will be billed up to $20 per month. Standard plan members (HD content, two screens) will jump fifty pounds, from $14 to $15.50. And basic members, who don’t get HD content, will now pay $10 per month for the privilege.

The price increases come at an undeniably peculiar time for the service, which is at the same time heading for its ever high, while also finding itself facing ever tougher competition. On the other hand, Netflix’s subscriber base is as good as can be imagined at the momentThe service currently supports more than 200 million subscribers globally, and 74 million in the United States and Canada—Where these recent price increases are aimed.

the problem is that the Netflix subscriber base is also, we will, As far as can be imagined at the moment; When you are already installed in the homes of every home with internet in a suitable space On planet Earth, it’s hard to achieve that pesky “growth” that shareholders crave. Hence, in part, The price increases, putting Netflix on par (or a little past, for Premium) HBO Max, which was generally the most expensive plan in the game at $15 a month. (For comparison, Disney+ stayed at $8 a month, Paramount+ at $10 a month, Apple TV+ at $5, and Hulu brought up their own rates to $13 a month last year.) (This is for non-ad versions of the services, To be clear.)

And just the length of the statement above illustrates the other issue Netflix is ​​currently facing: There is a file Much Other companies out here are now trying lunch. aThe second while the multi-year lead in the broadcast wars It’s obviously a blessing, company He still needs to keep spending as much money as possible on original content to satisfy subscribers. (Especially since studios that were previously eager to license their software to the streaming device for some fast-track publication-Life Profits are now much more conservative to feed the competitor with the content they need).

The result of all this being: Expect your monthly bill to go down a little bit in the coming months.

[via The Verge]

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